1. Customers are stakeholders in our organization. They are the most important of the three (the other two being the shareholders and the staff). 2. Customers are different and unique. Each needs to be treated individually. 3. Customers are not dependent on us. We are dependent on them. 4. Customers deserve value. Processes that don't add value should be eliminated or reduced. 5. Customers have needs and wants. Our job is to find out what they are and fulfull them. 6. Customers should expect to get our individual attention. 7. Customers are not an interruption to our work, but the reason for our work. 8. Customers pay our bills. 9. Customers want someone to be loyal to - a trusted and respected partner. 10. Customers reign SUPREME. -written by Cy Charney |